On April 3, 2026, Tang Daiping, General Manager of Leeyu Precision Technology Co., Ltd. (hereinafter referred to as "Leeyu Precision Technology," international brand "Leeyu"), arrived in Russia with a delegation from the CCETA to begin a multi-day study tour and exchange program. Today, the delegation focused on visiting the Russian financial and tax institution Belair and Russian digital trade platforms, engaging in in-depth discussions on cross-border financial and tax compliance, and the construction of a digital trade ecosystem, injecting new momentum into Sino-Russian cross-border e-commerce cooperation.
“Leeyu, the brand of Liyu Precision Machinery, has passed multiple international certifications, but localization and compliance in the Russian market remain a priority,” said Tang Daiping. “The integrated legal and tax services provided by Bellaire Tax & Accounting, from contract review and tax declaration to dispute resolution, help us mitigate potential risks, especially in legal document communication when dealing with overseas tax audits, which is crucial for expanding into emerging markets.”
During discussions on a Russian digital trade platform, the delegation explored the platform's operating rules and seller support policies. As a core digital trade channel connecting China and Russia, the platform already supports over 500,000 Chinese sellers, with annual transaction volume exceeding $12 billion, covering over 90% of consumers in Russian-speaking regions. The platform's representative explained that Chinese manufacturers can quickly enter the market through low-threshold entry policies, especially in light industrial, 3C, and home furnishing categories, where conversion rates are 22% higher than the industry average.
“Leeyu’s high-precision pneumatic nail guns and smart fasteners have gained recognition in the Southeast Asian market, and Russia is our next key region for expansion,” Tang Daiping revealed. “The platform’s localized services, such as Russian label generation, EAC certification assistance, and FBS warehouse logistics integration, significantly reduce our operating costs.” Data shows that for sellers using the platform’s FBS warehouse, the proportion of return reverse logistics costs has decreased from 11% to 6%, and the risk of customs clearance late fees is almost zero.
This inspection tour was organized by the Chongqing Cross-border E-commerce Association (CCECA) to help Chongqing enterprises deeply connect with Russian market resources. The association’s executive chairman stated, “Russia’s digital economy is developing rapidly, with an internet penetration rate of 90% and well-developed online payment and cross-border e-commerce infrastructure. Through cooperation with institutions such as Bellaire Tax and Digital Trade Platform, we provide Chongqing enterprises with a full-chain service from tax compliance to market expansion.”
Leeyu Precision Tools, a leading precision tool enterprise in Southwest China, has expanded its business to over 30 countries and regions in recent years through a dual-engine strategy of “technological innovation + brand globalization.” In 2025, the Leeyu brand launched its high-precision pneumatic nail gun and intelligent fastener solution at the Guangzhou Fair for Procurement (GSF), securing multiple cooperation agreements on the spot. Leveraging resources from the Chongqing Cross-border E-commerce Association (CTBA), Leeyu participated in six overseas exhibitions, including the Cologne Hardware Fair in Germany and the Indonesian Building Materials Exhibition, achieving a 40% year-on-year increase in order value.
“This trip to Russia not only allowed us to learn about localized operational experience but also strengthened our confidence in digital globalization,” said Tang Daiping. “In the future, Leeyu will deepen cooperation with partners such as the Chongqing Cross-border E-commerce Association and Bellaire Finance & Taxation, establishing a forward service center in Russia to provide ‘48-hour spare parts delivery’ service. Simultaneously, through its independent Yandex website and social media matrix, it will create ‘viral content’ to achieve a closed loop from traffic to conversion.”
As Sino-Russian digital economy cooperation accelerates, Leeyu Precision’s globalization strategy is entering a new phase. This exchange and study tour not only provided a practical model for Chongqing enterprises to explore the Russian-speaking market but also contributed “Chongqing wisdom” to the joint construction of the Sino-Russian cross-border digital trade ecosystem.